Our Story

Remarkably comfortable sleepwear that people love to wear.

In 2010, I launched my first sleepwear line with an innovative bamboo fabric that a close friend and I developed as an alternative to performance synthetics.

Cooling, breathable, moisture wicking and ridiculously comfortable.

Bamjamz changed everything. Athleisure-inspired silhouettes made with our incredibly soft Bamboo Performance Blend.

I loved it. People loved it. Holt Renfrew, Neiman Marcus and Bergdorf Goodman launched it. Celebs at TIFF and the Golden Globes wanted it. Elle Magazine profiled us. eTalk featured us.

We sold out in two weeks. It was the best start any business could hope for.

We kept growing. But it was too fast. And we lost it.

People emailed me. They stopped me in the street, at the mall, in the gym — asking me when I’m bringing it back.

They told me how much they loved it. How much it helped — hot flashes, night sweats, skin issues, restless sleep. They’re still wearing it — in and out of bed — years later.

There’s a nostalgia there that’s heartfelt, powerful and real.

With SLEEP THE LABEL, I get to see people experience it all over again. The luxurious feel. The transformation. The love. You notice it when they put it on. On their faces. In their presence. How they move.

It’s rewarding to make such an impact. To witness the joy. That’s what lights me up. That’s why I’m back — to create another (and even better) sleep revolution.

Prepare to fall in love.

Bradley Rudin | Founder

Bamjamz Journey to Sleep the label

Elle Magazine

A pre-launch feature on Brad Rudin and Bamjamz sparked calls to Holt Renfrew weeks before launch.

Holt Renfrew

2010 Canadian national launch — sold out in just two weeks and hit the Velocity List in the first month.

eTalk

2010 television feature filmed at Holt Renfrew Montréal.

Neiman Marcus

2011 U.S. national launch with Neiman Marcus, followed by strong sell-through and expansion to Bergdorf Goodman and luxury specialty retailers across North America.

Golden Globes & TIFF Lounges

In 2010 and 2011 Bamjamz was invited to participate in celebrity lounges at the Golden Globes and TIFF (Toronto Film Festival).

SLEEP THE LABEL 2026 Launch

Bamjamz reimagined as SLEEP THE LABEL with our Bamboo Performance Blend, a fresh design philosophy and inclusive fit.

Our Dream Team

Bradley Rudin | Founder

Brad’s connection with apparel began early. Saturday mornings at his father’s clothing store with the tailor everyone adored. This sparked a lifelong love for fashion, appreciation for clean lines and obsession with the subtle details that make a piece truly special.

In 2008, Brad introduced bamboo as a natural performance fabric through GUATS Life Style, a brand he co-founded at the forefront of the emerging athleisure movement that was listed at Sporting Life, Simons, the Bay’s White Room and specialty retailers across North America.

Two years later, Brad reimagined traditional sleepwear with Bamjamz, a pioneering sleep-to-lounge concept that sold out in two weeks of launching at Holt Renfrew and expanded to Neiman Marcus, Bergdorf Goodman and luxury retailers across North America.

He has appeared in ELLE and Chatelaine, on eTalk, and at TIFF (Toronto Film Festival) and The Golden Globes celebrity lounges.

Brad launched SLEEP THE LABEL in 2026 and splits his time between Blue Mountains, Canada and Playa Avellanas, Costa Rica.

Carol Fergusson | Head of Design

Carol loves the drama of couture, the freedom of dance and the tiny details that transform something beautiful into something cherished.

Quality fabrics, construction, fit — that moment when a piece falls exactly as it should and you notice the shift as someone stands a little differently in their own body — the posture, the eyes, that smile. It’s everything all at once.

Carol was instrumental in helping Brad take his first sleepwear line Bamjamz from concept to production. The result was a athletic-inspired take on sleepwear that introduced the concept of loungewear to national retailers in Canada and the US.

With SLEEP THE LABEL she’s designed a stunning line of modern silhouettes that exude a subtle sensuousness wrapped in an easy, flattering fit that caresses the body, calms the mind and nurtures the soul.

Carol has been designing and presenting lines for 25 years, with her pieces listed at the leading luxury retailers in all major markets across North America.

Leila Kelleher | Plus Size Design

Leila embodies an inclusive approach to modern elegance — blending style and precision into pieces that are coveted by plus-size women across North America.

In her work for SLEEP THE LABEL, fashion design and biomechanics come together in one stunning package — creating beautifully designed, exceptionally well-fitting clothing for every body.

Leila co-founded the Size Inclusion in Fashion Lab at Parsons and quite literally wrote the book on Plus Size Patternmaking for Womenswear (Bloomsbury, 2026) — the first specialist textbook dedicated to plus-size patternmaking.

She’s transformed Carol’s designs into a plus-size range of beautiful pieces that skim every curve on every body perfectly, with proportions that deliver the intended silhouette, drape and fit across a broad range of sizes and body types.